I’m not sure if you’ve ever gone through the process of creating a website or not, but it is a great opportunity to define what it is that you are, as well as what you are not. It has given me the opportunity to really look at how to present Positive Impact Force to the outside world. I think I would have had an easier time going through Monet’s paintings and finding one that captured the essence of this company. Finding words to explain something that is bigger than you have proved quite difficult.
I did create some art to help me in the process, but still, at the end of three long weeks, I summarized the company with a set of inquiries instead of statements. I realized that we’re not really a company that is offering specific services, we are a company that is offering inquiry. Our force is group of experts on related cultural topics, and our goal is to implement the best of what each of our individual clients can be. We are the reflection of our clients. Our inquiry process allows our clients to determine what their vision is and our force of talented individuals come together to help create that vision as a reality. Since I do not know the vision of the client, it is hard to define our services as a specific solution. We are more like walking on the path with you to create a positive impact with your vision.
Since my background is in learning and development, and I know we can offer many solutions for specific learning needs, it has been an interesting journey to transform from problem solver to inquirer. We study works like Conscious Capitalism and Everybody Matters and build those principles into the fabric of our work with clients who know that their businesses do and should have a positive impact on the communities that they serve.
I had a colleague ask – “How are you going to make them do it?” I thought long and hard about that question and I realized we’re not going to make them do it. Nobody is going to make them do it. Positive Impact Force wants to work with clients who want to do this work. His follow-up question was, “What type of client is the right client for you?” That response was easy, “We are looking for clients with great vision that believe that their people are important and want to invest in a strategy for sustainable growth over time.” He mumbled something like, “Good Luck”, and smiled with his big grin. I don’t think it will take luck, just a few compassionate CEOs with great vision.